How is the use of social networks in 2020? Answering this question is a frequent concern for marketers, since we need to be up to date with user behavior patterns in order to adapt our strategies to them. In addition, in 2020 it is more important than ever to be aware of trends , since the situation created by covid-19 and confinement has made users spend more time on the internet and change their habits . To clear up all your doubts, I want to share with you the results of the 2020 Annual Study of Social Networks by IAB Spain, prepared by Elogia and sponsored by PredActive.

Let's see them! Do you want to know the 222 digital marketing trends and predictions that will change the landscape of our sector in 2022 ? Click here and download the free ebook that we have prepared for you with all the information. Statistics of the use individual email list and perception of social networks in 2020 What networks do users use? WhatsApp is the network most used by users in 2020: 85% of those surveyed say they use it. They are followed by Facebook, with 81% (6% less than last year), YouTube (70%), Instagram (59%) and Twitter (51%).

Frequency and intensity of use of social networks When it comes to frequency of use, WhatsApp leads the table again, as 87% of its users use it several times a day. This is followed by Instagram, with 56% of users using it several times a day and 25% daily. In third place we have Facebook: 52% of users use it several times a day and 26% daily. In general, the frequency of use has increased since last year. frequency-and-intensity-of-use-of-social-networks-2020-1 On the other hand, the intensity of use also increased compared to 2019, going from 55 to 80 minutes, probably as a result of confinement. Men and those under 40 are the ones who spend the most hours online. frequency-and-intensity-of-use-of-social-networks-2020-2 These are the networks we spend the most time on: WhatsApp: 1 hour and 43 minutes on average. Twitch: 1 hour and 40 minutes.